Talk – Prototyping Reality: from Concept to Construction

In collaboration with the ongoing exhibition curated by the ZHA Interior Architecture team, the panellists will offer insights gleaned from a wide array of ZHA interior projects, spanning from office towers and retail malls to restaurants while exploring the importance of prototypes across various stages of design and construction.

Prototypes come in diverse forms, ranging from full-scale to scaled down versions, employing genuine or simulated material, and existing in physical or digital domains. These prototypes encompass both visual and functional mock-ups, with some seamlessly integrated into the final built environment.

Ultimately, prototypes serve as indispensable tools in the creative exploration process, driving the evolution of design methodologies to meet the challenges of the digital age. Join us as we uncover the potential of prototypes in re-shaping and re-imagining architectural innovation.

This exhibition is open to the general public, and would especially appeal to those with an interest in the architectural design process.