Exploring the idea of ‘The Welcoming City’ the 2010 edition of the Festival travelled across three key areas of London over three weeks- the Nash Ramblas – connecting Regent’s Park and St James’s Park, Aldgate to Stratford and Bankside – and expanded the role of the Festival position to open up the city to more people and activities.
Key projects included the Union Street Orchard, the flagship event for the greening of Southwark which highlighted plans for the Bankside Urban Forest and transformed a derelict site into a thriving community orchard during June 2010, the Water/Solar lift exploring how the Duke of York Steps could be more accessible and playful space for all, the first ‘Architecture for Dogs’ exhibition and launch of the Regent Street Windows.
This sat alongside an series of unique bike rides and walking tours, exhibitions from established names in the industry alongside university students and much more. The great lesson learnt from 2010 was about cooperation. While the level of central sponsorship was a fraction of what it was in recent years, the extent of activities and events continued to grow through the commitment and enthusiasm of a host of individuals and companies keen to work together to create a spectacular and change-making Festival.